[Sigia-l] Research about closeness of content and navigation?

[Chris Chandler]

"Marius van Dam" wrote:

> In your company, how is the text in a website created? In what phases,
> and by whom?
>   (you can answer off-list if you want)


Marius,

I work as part of an internal consulting group for a large company. The
"Creative" team is made up of IA, Visual Design and Content.

During our preliminary design process, we do a set of "pre-wireframing"
exercises which are intended to get us collectively "on the same page"
with what goes on a page, and it's relative importance. Content and IA
tend to wrestle a bit with what exactly goes on a page, but either a
"content strategist" or a writer (sometimes the same person) is
responsible for the final copy that goes into the cms for our websites.

Content is responsible for the nomenclature of the navigation (global,
pervasive, subnav etc) -- I don't understand how or why one would split
them up.

Our Content team is actually in the process of writing up an internal
style guide to help others in our group, and among our clients
understand why and how they're copy is written. For example, they use
the principle of "progressive disclosure" and rely on the "active
voice."

Hope this helps!

-cc