[Sigia-l] RE: "Best Bets" the Yahoo way

[CD Evans]

There's a 'great great great' book on paying to be seen on the web 
called:

Preferred Placement: Knowledge Politics on the Web
Edited by Richard Rogers

http://www.janvaneyck.nl/publications/pubinf/rogers.html

- reviewed by David Brake here:
http://www.mindjack.com/books/placement.html

<snip>
Preferred placement turns the tables on web analysis to date. Instead 
of celebrating the web and all its prospects for creative artistry, 
democracy and e-commerce, the volume authors calmly go backstage. How 
are search engines, portals, default settings and collaborative 
filtering formatting the surfer and offering passage to the media? A 
colourful spectrum of thinkers queries the medium's preferencing and 
recommendation mechanisms with an eye towards articulating, and 
learning from, the new politics of knowledge on the web.
</snip>

CD Evans


On 4 Mar 2004, at 17:01, sigia-l-request at asis.org wrote:

> Paying for inclusion, or paying for
> index frequency, etc., are not unreasonable and may decrease the 
> reliance on
> advertising.

> Jonathan Bieley
> MapleStar Consulting