[Sigia-l] Re: "Best Bets" the Yahoo way

[Lyle_Kantrovich at cargill.com]

> After much testing of paid inclusion the company found that it can
> negatively sway search results‹producing more commercial and 
irrelevant
> lists of Web sites, Lanzone said. Ultimately, that hampers the search
> experience, he said.

...And of course there's only one possible design solution.  Once you go 
down the paid inclusion route then you're going straight to hell.

> Don't project. Who's comparing business strategies? As I specifically
> indicated I don't care what Yahoo, Inktomi or Google does, that's 
their
> "business." My business, as a user, is to look at the results of their
> strategies: the search results part.

...And what search results have you compared?  I haven't heard anyone 
yet compare Yahoo's results with Google's.  I HAVE heard a lot of people 
acting as though it's a zero-sum game -- saying if Yahoo wins or their 
paying customers win, then the user loses.  

Regards,

Lyle

----
Lyle Kantrovich
User Experience Architect

Croc O' Lyle - Personal Commentary on usability, information 
architecture and design.
http://crocolyle.blogspot.com/

"Simplicity is the ultimate sophistication." 
	- Leonardo da Vinci