[Sigia-l] the point-of-whatever-ness

[Boniface Lau]

> From: Jason
>  
> Has anyone done any research that identifies the point in a person's
> filling out a form where they just start filling in the minimum in
> order to get the thing done? When does someone just start clicking
> "C, C, C, C, etc." in order to get to the end?

So, this is NOT about someone abandoning a form part way through the
process. They did complete the process. Just that they skipped the
non-required, non-essential fields.


> It can apply to big long forms or even surveys.
> 
> There are two aspects that i would love to ponder: 1. Ways to
> determine the problem - is it based entirely on each individual
> user? Is there a word for this threshold? Any ways to determine it?

It is the user-perceived cost/benefit threshold.


> 2. Ways to solve it - Any ideas on ways to avoid it?

Lower the cost, for example, by providing choices instead of just a
blank text box.

Raise the perceived benefit, for example, by providing a side bar on
the importance of the required information.


Boniface