[Sigia-l] ANN: IA for Content Management Workshop

[Ann Rockley]

Our new Information Architecture for Content Management QuickStart (Tampa 
Florida, Aug. 7) is an intense one-day workshop designed to teach you the 
skills you'll need to develop an information architecture for your content 
management system. Information Architecture for Content Management is a key 
component of any successful unified content (single source) strategy. 
Information architecture formalizes the structure of your content, helps 
you determine rules for managing reuse, and assists in the identification 
of your workflow.

You will learn:

-The business reasons for adopting a unified content strategy
-How to identify different types of reuse (identical, derivative, nested, 
opportunistic, systematic)
-Why information architecture is critical to a successful single source 
content management project
-How to design for usability (content management users and end users)
-How to create
         -Content Models (Information product models, element models)
         -Content and structural reuse maps
         -Reuse management rules (e.g., how to handle derivative reuse 
[reuse with change], how to determine what is source content      when 
multiple authors/editors reuse and make changes to the same piece of content)
         -Metadata (categorization, element)
         -Repository structure (reusable building blocks, logical 
structures for content)
         -Workflow (business process automation)

Objectives

At the end of this workshop you will:
-Understand the role of information architecture in content management
-Understand the steps involved in the development of information 
architecture for CMS
-Be equipped with an understanding of the skills and techniques necessary 
to build successful information architectures for content management

Who should attend
-Writers
-Editors
-Publishers
-Information Architects
-Software Developers
-Business and IT Managers
-Business Analysts
-Information Technology Consultants
-Educators

Cost
Registration for this intense one-day workshop is $400.00 US per student. 
Register two or more students from the same organization and get a $50 US 
discount per student.
Learning materials, lunch, snacks, and a copy of our book on content 
management, Managing Enterprise Content: A Unified Content Strategy, are 
included in the registration fee.
To register http://www.rockley.com/WorkshopRegister.htm



_____________________________

The Rockley Group Inc. are specialists in Enterprise Content Management and 
Information Architecture for content management.

The Rockley Report is our new quarterly journal that publishes original 
material related to content management. Our first issue is available at 
www.rockleyreport.com. The current issue focuses on information 
architecture for content management.



www.rockley.com, 905-415-1885