[Sigia-l] Getting More Users to Register

[Dan Linsky]

I am working on an online contest where a user is shown a picture and
must make a guess.  We are debating as to whether the user should
register or log in BEFORE seeing the image or AFTER.
 
My tendency would be to put the registration first.  That way if the
user does not wish to guess, they have already registered.  The creative
director believes that people will not register if they have not seen
the game.

The registration form is long and the user may not be willing to fill it
out unless they have seen the image and become interested in the game.
On the other hand, the user may not register if they have seen the image
and cannot think of a good guess.

Does anyone have any empirical evidence as to which way might entice
more users to register?



Dan Linsky
Information Architect | Slingshot, LLC.
208 N. Market St., Suite 500
Dallas, TX 75202
(469) 227-3158