[Sigia-l] Usability Testing ROI

[Samantha Bailey]

Funny, we just started talking about this at work a couple days ago, so I
have a bunch of URLs on the topic on hand:

Sites & Papers to explore related to ROI & Metrics
http://www.amanda.com/resources/ROI/AMA_ROIWhitePaper_28Feb02.pdf
http://www.rashmisinha.com/useroi.html
http://www.boxesandarrows.com/archives/web_traffic_analytics_and_user_experience.php
http://www.cio.com/archive/111502/matter.html
http://www.clickz.com/experts/design/traffic/article.php/1471031
http://www.marketingprofs.com/3/sterne4.asp
http://www.intelligententerprise.com/030201/603feat2_1.jhtml?_requestid=15014
http://www.useit.com/alertbox/20030107.html
http://www.nngroup.com/reports/roi/

Before you buy the NNg report on this topic, be sure to check out Peter
Merholz & Scott Hirsh's critique on same:
http://www.boxesandarrows.com/archives/report_review_nielsennorman_groups_usability_return_on_investment.php


Also:
Cost-Justifying Usability
by Deborah Mayhew (Author), Randolph Bias (Author)
http://www.amazon.com/exec/obidos/tg/detail/-/0120958104/qid=1077845483//ref=sr_8_xs_ap_i1_xgl14/002-3102491-4002461?v=glance&s=books&n=507846

Web Metrics: Proven Methods for Measuring Web Site Success
by Jim Sterne (Author)
http://www.amazon.com/exec/obidos/tg/detail/-/0471220728/qid=1077845514/sr=1-1/ref=sr_1_1/002-3102491-4002461?v=glance&s=books

Measuring the Success of Your Website: A Customer-centric Approach to
Website Management
by Hurol Inan (Author)
http://www.amazon.com/exec/obidos/tg/detail/-/1740096487/qid=1077845514/sr=5-1/ref=cm_lm_asin/002-3102491-4002461?v=glance

Last, but not least, next month Adaptive Path is releasing a report on this
topic:
http://adaptivepath.com/publications/reports/

Samantha Bailey
samantha at baileysorts.com | http://baileysorts.com