[Sigia-l] microcontent - a definition?

[Avi Rappoport]

At 8:39 AM +0000 2/16/04, Stew Dean wrote:
>Can I just say something about words like 'microcontent'.
>
>When it comes to the understanding of a new area of content one of 
>the biggest barriers are the terms people use. Often a concept is 
>very understandable to someone but the terms are not.  One of the 
>guidelines I use in the creation of a user experience is to decode 
>your language. It appears terms like 'microcontent' is an attempt to 
>do exactly the opposite. It appears there is a trend for people in 
>this field to create more and more terms which may impress some but 
>really does alienate others. If it's not used in traditional 
>publishing then I don't see the need to add it to our brave new 
>world.

I use the term in the opposite direction -- it helps people 
understand why page titles are so incredibly important to search 
results.  Somehow calling it "microcontent" makes it easier for web 
writers and managers to see how titles and anchor text fits into what 
they do.  I suspect that's how Jakob uses it as well.

Avi

-- 
   Avi Rappoport, Search Engine Consultant <mailto:avirr at searchtools.com> 
   Complete Guide to Search Engines for Web Sites and Intranets
             <http://www.searchtools.com>