[Sigia-l] how user-initiated pop-ups affect the user experience

[Donna M. Fritzsche]

You might want to distinguish the use of pop-ups on informational 
sites vs. the use in web applications.  In web applications I think 
they are more accepted and more useful.
Donna

At 12:26 PM -0500 2/17/04, Katherine Lumb wrote:
>Hello all:
>
>I'm putting together a POV on the use of pop-ups to display relevant 
>information within a process path.
>
>I need to know:
>
>1. Up-to-the-minute numbers on user attitudes toward 
>*non-advertising* pop-ups. I've got tons of information on how much 
>people hate pop-up and -under ads... but are they as frustrated with 
>"legitimate" pop-ups in other contexts? Is there any evidence of 
>transference; that is, is annoyance with pop-up ads affecting users' 
>tolerance for pop-ups in legitimate contexts? Is there any 
>qualitative/quantitative data on how user-initiated pop-ups affect 
>the user experience?
>
>2. Is any research available on what happens when users w/ pop-up 
>blockers try to navigate sites w/ pop-ups intergrated into the 
>process path, or use tools/features that are pop-ups? Google, Yahoo, 
>etc. say their pop-up blockers spare "legitimate" pop-up windows, 
>but has anyone heard of pop-up blockers rendering tools or processes 
>unusable? What percentage of pop-up blocking tools are not 
>intelligent enough to discriminate between legitimate, 
>user-initiated pop-ups and ads? If so, are there any trends yet as 
>to how sites are handling this growing issue?
>
>I'll be grateful if anyone can point me to good sources for this 
>data.  I'll share my POV document when it's completed.
>
>Thanks much!
>
>K
>
>Katherine K. Lumb   Experience Planner
>p 646.756.8976    f 646.756.8951 klumb at semaphorepartners.com
>
>.....................................................................................
>
>Semaphore Partners    www.semaphorepartners.com
>
>
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