[Sigia-l] Ethnographic research?

[Listera]

"Arthur Fink" wrote:

> It was, indeed, a hard sell, to convince the client that this would be a
> sensible (really a vital) investment in their product.

It all depends on how you frame it for the client. I don't think "We want to
do an ethnographic study of interruption patterns of ..." would go very far.
But the client is already engaged in a similar activity, they just call it
the salesforce in the field.:-) I see plain old salespeople doing field
observation/low-key interview work in malls and supermarkets all the time,
for example. 

Ziya
Nullius in Verba