[Sigia-l] Ethnographic research?

[Todd R.Warfel]

Ethnographic research? Yeah, we use it pretty regularly. Used it lately 
as part of our user research on:

1) Large grocery chain to refine their on-line shopping model. We 
looked at shopping and list making patterns in two distinct regions in 
the US (philly and seattle)
2) A couple of applications related to NCLB (No Child Left Behind)
3) On-line bill payment and account management application for a 
utility company

It definitely applies. Intel does quite a bit of ethnographic research 
in Asia - large technology market over there.

On Feb 9, 2004, at 12:10 PM, Arthur Fink wrote:

> Most of us tend to test/refine our designs in lab settings.
>
> A friend of mine with a strong background in anthropological 
> ethnographic research asked me if these disciplines are ever used in 
> interaction design projects ... either in the US or abroad (perhaps at 
> places like Philips Design).  Now she's got me interested as well.
>
> So ... any knowledge of or thoughts about this?
>
>
> Arthur Fink

Cheers!

Todd R. Warfel
User Experience Architect
MessageFirst | making products easier to use
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