[Sigia-l] e-shopping cart models

[David Mendels]

Hi Chris,

Check out this overview of a single screen check out approach here:
http://www.molecular.com/singlescreencheckout/index.aspx

It just went live quite recently on TJ MAX and a few other sites, and we
expect there to be ROI data soon.  Early data is highly promising.  On the
Macromedia.com site, we use a similar approach for our store and
dramatically decreased abandonment rates and increased total revenue (based
on sending random samples of visitors to that version vs a more traditional
HTML page based shopping cart.)  When the data is available (we'll probably
have to wait till after the holiday season to write anything up) Molecular
and Macromedia will be writing it up on our sites.

<caveat: this is of course self-serving, I work for Macromedia, the company
that creates the underlying technologies being used here: Flex and Flash.
Hope that is OK, please form your own judgements.)

-David

> -----Original Message-----
> From: sigia-l-bounces at asis.org 
> [mailto:sigia-l-bounces at asis.org] On Behalf Of Chris Hall
> Sent: Monday, December 20, 2004 2:23 PM
> To: sigia-l at asis.org
> Subject: [Sigia-l] e-shopping cart models
> 
> Hello,
> 
> I am researching best practices and design guidelines for 
> e-shopping cart usability.
> 
> Here are some resources I have come across thus far:
> 
> Top Ten Mistakes of Shopping Cart Design 
> psychology.wichita.edu/surl/usabilitynews/42/shoppingcart.htm
> 
> A Case Study in Shopping Cart Usability
> www.site-report.com/shopping_cart.php
> 
> Shopping Cart Design Patterns
> http://www.welie.com/patterns/showPattern.php?patternID=shopping-cart
> 
> If anyone is willing to share more current or more detailed 
> analyses of the web shopping process in general, shopping 
> carts in particular, I would be most grateful !
> 
> Cheers,
> 
> -Chris
> --
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