[Sigia-l] What's Next for Google

[Boniface Lau]

What's Next for Google

http://www.technologyreview.com/articles/05/01/issue/ferguson0105.asp

> One Google manager, who preferred not to be named, said his company
> understands the need for proprietary control, and that future
> products would prove it.
[...]
> Google understands that an architecture war is coming, but it wants
> to delay the battle. One Google executive told me that the company
> is well aware of the possibility of an all-out platform war with
> Microsoft. According to this executive, Google would like to avoid
> such a conflict for as long as possible and is therefore hesitant to
> provide APIs that would open up its core search engine services,
> which might be interpreted as an opening salvo.
[...]
> Whether Google or Microsoft wins, the implications of a single
> firm's controlling an enormous, unified search industry are
> troubling.


Boniface