[Sigia-l] Flash Lite, etc. Was: Blackberry Usability Guidelines

russ at bluechromedesign.com russ at bluechromedesign.com
Fri Aug 20 08:33:35 EDT 2004


>> There's something to note here, and that's that Macromedia
>> hasn't yet received placement of FlashLite 1.1 on a lot of
>> mobile devices as of yet and they're still working on getting
>> into that space.
>
> Indeed. Have they received placement on any at all, even? I know from
> some work we did with Vodafone that the whole area of console systems
> development for handsets is very complicated, both from a
> marketing/revenue generation angle as well as with soft/hardware
> constraints. I would not expect to see Flash, or being able to code
> applications for FlashLite, in the near future, but I don't know how far
> down the line MM is with this.

You'd have to check with Macromedia--the last I've heard is that they're
trying to get the Flash Lite player into machines coming out of the
factory, but that's not easy; every add-on requires more of a footprint
from an already limited memory space that most phones have, and this would
be something that I would suspect that carriers would want to have
constantly on-board and not on some removable media, so the push most
likely has to take place to the carriers to see if they are able to see
benefits, revenue opportunities, etc.

That's a big hurdle for selling just about anything, but if the product
can change the face of cellular as much as it did for the web (please, no
more intros!!!) and they're able to manage some dynamically driven content
through the player (which would mean that via some sort of templated
design and/or some standards there could be a content push that is limited
to only text/data and the occasional image or few), there could be some
great opportunities.

I know there's some ActionScript capabilities, but I'm not exactly certain
(without looking it up, which I'm a bit too lazy to do right now) how
extreme those are or if they'd allow for any sort of game creation, but
there would certainly be opportunities for someone who could find the
right uses for it.  Which, of course, could be said about anything.





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