OT (maybe) [Sigia-l] customization & personalization vs. session lenght

[matt at webbfoot.com]

>>> I sometimes put this in my sig: 

"People don't want to buy a quarter-inch drill. 
They want a quarter-inch hole." <<<

Actually, are they not buying the quarter inch drill to drill the hole to
insert the peg, to hang the picture of the beach, to brighten up the room
where they sit all day wondering why they are sitting here and not at the
beach in the picture, or some similar scanario?

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