[Sigia-l] Value of design

Listera listera at rcn.com
Wed Apr 28 02:06:52 EDT 2004


If you happen to have a boss or client(s) not inherently appreciative of the
value of design and user-centric focus, there's a great and very detailed
article on the concept and execution behind Apple stores.

Apple stores are fastest retail operation to ever reach $1 billion in annual
revenues. In this case, design, catering to the user, paying attention to
details and the laser-sharp focus translate into tangible profits. Great
case study, even if you think Apple just sells colored plastic :

<http://www.ifoapplestore.com/stores/risd_johnson.html>

Ziya
Nullius in Verba 





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