[Sigia-l] most understandable phrasing

[Christina Wodtke]

>
> As can Overture's keyword tool (couldn't find URL straight away).

http://inventory.overture.com/d/searchinventory/suggestion/


you also might consider some adaptation of the freelisting technique on a
subset of your target

E.G., a write in survey: what portable electronics do you own, then analyze
for use of "cell phone" and mobile phone"

just riffing here. But if you can devise to get words out of your user's
mouths, all teh better....