[Sigia-l] most understandable phrasing

[Stephanie Berger]

Hello all,
I am in need of assistance with some phrasing issues regarding e-commerce 
copy for use on a site where the product in question is for use only in the 
U.S.:

1.  My cohorts are not sure whether to use "cell phone" or "mobile phone".  
Any evidence that one is better than the other, or one is used more often 
than the other?

2.  I am looking for information regarding how best to describe/phrase a 
request to users for their credit card security code found on the back of 
the credit card (or on front in case of AmEx), as my colleagues fear that 
users will impart a pin number accidentally. They'd prefer to avoid using an 
image description showing where this number resides.

3. What phrasing do you use for “html email” and “plain text email”?   We 
will be asking the user to select one or the other.

4. Where do you go when you are unsure how to phrase something on the web 
and you need it ASAP?

I am sure that the answers depend on context, but any insight you’d care to 
share would be helpful.

I will summarize for the list.

Tia,
Stephanie Berger

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