[Sigia-l] research on surveys

[Dave Collins]

>So just to be clear, the user is standing at an ATM,
and you want to ask them to answer survey questions?

>If I am at an ATM, after I get my money, I'm outta
there.  I'm basically conditioned to ignore the usual
marketing information that pops up on the screen.  And
even if I felt compelled to answer one or more survey
questions, if there were people behind me in line,
that would make me less likely to want to answer
anything, since I don't to hold up the line.

Yup. Especially since 3/4ths of all transactions are 'Quick Cash' (and
yes, they do ask the survey at the end of Quick Cash.)


>IMHO, you should consider if there are other contexts
in which you can acquire the information you need from
this demographic, perhaps one in which they feel like
they are less stressed and can take the time to think
about their responses. -Anders

Yup. Yup.

On principle, my company (experts in this field) recommend against it,
but whadyagonnado?

Dave