[Sigia-l] What Does a Good Competitive Analysis Look Like?

Jodi Bollaert jodi at bluesunworks.com
Wed Apr 21 16:49:24 EDT 2004


Greetings Siggies,

Would anyone be willing to share their experiences in
conducting competitive analyses of web sites/web
applications/software?

I've done a few in the last few years, however, I'd
like to know how I could make them more effective. 
Most often, I summarize the availability of features
in a matrix format.  I've also included a deeper
analysis of pluses/minuses based on usability best
practices and research.

I'll be happy to post a summary of responses to the
list.  If anyone could send me work samples, or know
where I might find some, that would be really great. 
I will share my work samples in exchange.

Thanks!
Jodi

=====
Jodi Bollaert, Principal 
Blue Sun Works 
jodi at bluesunworks.com
248.310.6774



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