[Sigia-l] Corporate Blogging

[Adrian Howard]

On Thursday, Sep 18, 2003, at 20:56 Europe/London, Listera wrote:
[snip]
> I've always thought that the single most salient feature of blogs is 
> their
> 'personal' nature/POV. So in that sense I have a bit of a problem with 
> the
> notion of a 'corporate blog'. Can one have a 'personal' POV in a 
> corporate
> setting? In fact, I've noticed a number of bloggers specifically 
> separating
> their 'personal' and 'professional' stuff, though all contained in a 
> single
> blog.

Having a POV based blog with a group of people posting on the same 
subject can also be quite effective. For example I've found having a 
project blog where everybody on the development team can post can be an 
excellent way to provide management with a view on progress.

>> Also that it uses specific technology.
>
> Well, you don't really have to use any blog-specific technology to 
> publish a
> 'blog', of course.
[snip]

True, you don't /have/ to have any specific technology. But giving 
somebody a tool built for reading and writing blogs can cut down the 
barrier to entry a heck of a lot.

Adrian