[Sigia-l] Corporate Blogging

[mentor cana]

However, corporate blogging might appear as a paradox ?!

For example, "The Corporate Blog Is Catching On"
(http://www.nytimes.com/2003/06/22/business/yourmoney/22EXLI.html?ex=1057389970&ei=1&en=f5567dc64533e421)
attempts to analyze the role of blogging in the corporate culture.

The article seems to have missed an important point in its analysis. A
corporate culture is mostly a closed culture, in principle directly
opposite to the open content and open communication culture of blogging.

So, before 'corporate blogging' becomes a meaningful task to positively
impact company's communication with its environment, a culture
change/adaptation is necessary as a precondition.

-- 
Mentor Cana, Ph.D. Student
Blog: http://www.kmentor.com/socio-tech-info


On Fri, 12 Sep 2003, at 05:14 +0530, Manu Sharma wrote:
 >The greatest strength of corporate blogs - those targeted at the public - is
 >that they add a human element to the company/individual behind it. With so much
 >"marketese" on corporate sites, there's no difference in how they sound to a lay
 >person. The conversational tone of blogs, on the other hand comes as a
 >refreshing change. It provides an opportunity for an individual to connect with
 >the company, relate to it at a personal level and perhaps more importantly -
 >interact with it.
 >
 >Put simply, blogs give face to a name.
 >
 >They also provide a glimpse into the life of the person writing the blog. And
 >when it's a venture capitalist or a management consultant behind it, that
 >glimpse can be quite valuable.
 >
 >http://www.ventureblog.com
 >http://weblogs.jupiterresearch.com/
 >
 >A recent story covered some of the issues with internal blogs.
 >http://www.ecommercetimes.com/perl/story/31509.html
 >
 >
 >- Manu.
 >http://indiachi.blogspot.com/
 >
 >
 >
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