[Sigia-l] card sorting by survey?

Listera listera at rcn.com
Fri Oct 24 14:00:31 EDT 2003


"Laura S. Quinn" wrote:

> Are there substantial disadvantages in this method as opposed to being with
> the user either in person or on the phone - or is it just as good?

Some of the disadvantages of remote data collection were discussed in a long
thread here a little over a year ago, if I remember correctly.

The difference is like getting a prepared dish in front of you with a
printed recipe vs. watching the entire dish being made in the kitchen.
There's no substitute to actually talking to users and observing them in
action. If you're going to do this remotely, at least have a statistically
meaningful sample; 3 out 5 people placing an item on top, without
observation, usually doesn't tell me anything.

----
Ziya

People don't want to buy a quarter-inch drill.
They want a quarter-inch hole.





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