[Sigia-l] "Does Good Design Equal Dollars and Sense?"

[Boniface Lau]

> From: Listera
>  
> "Boniface Lau" wrote:
> 
> > Hiring good people is very important.
> 
> Not just very important, it's the single most important thing, by far.
> 
> > However, the larger is a company, the more important is the role of
> > corporate culture in determining whether the company will produce 
> > good design.
> 
> Corporate culture is not an abstraction, 

What makes a culture a culture is the shared experience. 


> it is set by people and carried out by people. In fact, during
> large scale layoffs or mergers when key trend setters/culture makers
> leave or are replaced, the prevailing culture is often lost.

That is about leadership. Are you implying that good designers are
also good corporate leaders?

IMO, people capable of good design are not necessary good leaders.
Thus, hiring good designers into a company does not necessary mean the
company will produce good design. The corporate culture (shared
experience) often has a final say. Consequently, hiring good people is
very important, but not the most important.


Boniface