[Sigia-l] Corporate blogs, again

[Listera]

Here's an interesting article on corporate blogs, this time focusing on
Microsoft:

<http://www.atnewyork.com/news/article.php/3093931>

Many questions on this phenomenon remain unanswered.

Suppose a CEO comes to you and asks, "So you're a hotsot IA, do you think we
should allow our 10,000 employees to have a blogs?" What will you advice?

Shouldn't blogs be just personal?
Should they comment on one's own job? Could they ever be objective?
Can you ever trust corporate bloggers on their employers?
Are corporate bloggers under any legal obligation to favor their employers?
Is the corporation ultimately responsible for what's said in employee blogs?
Is it immoral for an employer to encourage blogging by its own employees?
Should employers sponsor and/or host employee blogs?
Should the corporate site link to employee blogs?
Should the corporation closely monitor employee blogs?
Should it formally distribute corporate blogging guidelines?
Should corporate bloggers disclose such guidelines they operate under?

----
Ziya

Respectable people do not write music or make love as a career.