[Sigia-l] "Does Good Design Equal Dollars and Sense?"

[Boniface Lau]

> From: Challis Hodge
>  
> Duh, should have read:
> 
> But it does point to something very powerful. Good design can be
> achieved without sacrificing profitability. More often than not the
> argument is not whether good design is good for the business, but
> rather can we or can we not afford to do it. This study answers that
> question.

Affordability is very much an issue dependent on the situation at
hand. The fact that some firms having good design did well financially
does not mean good design is affordable in all situations.


Boniface