[Sigia-l] Web personalization: 99% bad

[Stewart Dean]

At 20:26 15/10/2003, Listera wrote:
>The Jupiter Research report, "Beyond the Personalization Myth," assails as
>expensive and unproductive the practice of Web site personalization, which
>tailors pages according to information gathered about particular visitors.
>
>Instead of implementing personalization strategies, the report suggests,
>companies should concentrate on the basics, such as making their sites easy
>to search and navigate.

And I thought it was obvious.

I am happy to have killed off a few 'my' sections in my time.

Personalisation is one word that has had all it's meaning wrung out of it 
by inappropriate use much like 'interactive' and 'usability'.  And as for 
collaborative filtering - do most users have the time to wait for the 
system to get a clue? Only one site has the right to do either of these - 
and that's Amazon.

Stewart Dean
User Experience Whatever

Stew Dean