[Sigia-l] Web personalization: 99% bad

[Mitchell Gass]

Another article on the Jupiter Research report

   http://www.internetweek.com/e-business/showArticle.jhtml?articleID=15300234

provides more information about it, including this quote from the analyst:

"Where personalization has proven effective is in corporate portals. An 
employee, customer or partner needs to be shown pages that relate to 
specific business activities. Companies that have gotten this message and 
are focusing personalization in portals include Art Technology Group Inc., 
BEA Systems Inc., BroadVision Inc. and IBM...What's going to happen to 
personalization technology is it's going to show up in the portal...That's 
where it's going to find its home."

At 12:26 PM 10/15/2003, Ziya wrote:
>The Jupiter Research report, "Beyond the Personalization Myth," assails as
>expensive and unproductive the practice of Web site personalization, which
>tailors pages according to information gathered about particular visitors.
>
>Instead of implementing personalization strategies, the report suggests,
>companies should concentrate on the basics, such as making their sites easy
>to search and navigate.
>
>Report slams Web personalization | CNET News.com
><http://news.com.com/2100-1038-5090716.html?tag=cd_top>

Mitchell Gass
uLab | PDA: Learning from Users | Designing with Users
Berkeley, CA 94707 USA
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