[Sigia-l] Test Subjects: Compensation for a non-profit site study?

[Samantha Bailey]

We routinely run user tests with high-net worth clients as well as with
regular banking customers. High net worth test participants are offered our
going rate (about $100-200 depending on circumstances/amount of time
spent)for remuneration donated to the charity of their choice. Non HNW
clients are offered cash, although we also tell them we can donate the money
to the charity of their choice if they prefer. The rate of remuneration is
based on what our local recruiting company considers the going rate.

We have had very positive responses--it's true that the HNW clients don't
"need" the money, but they appreciate their time being valued. Also, they
appreciate being able to give input--our relationship managers often assume
that HNW clients will be too busy and won't want to be bothered but we find
that they're often really interested.


Samantha Bailey
samantha at baileysorts.com | http://baileysorts.com


----- Original Message ----- 
From: "susan.paulsen" <spaulsen at 9flights.com>
To: <sigia-l at asis.org>
Sent: Monday, November 03, 2003 5:21 PM
Subject: [Sigia-l] Test Subjects: Compensation for a non-profit site study?


> Hello,
>
> I'm looking for experience and opinions on how to compensate high-net
> worth usability test subjects for a study looking at a non-profit
> (charity) web site.
>
> Since our recruits will be high net worth individuals who donate to other
> charities, is it wise to appeal to them by asking them to consider their
> time a donation?  I'm wondering if even offering them any other type of
> incentive might seem like the non-profit has money to throw around, when
> what we really want is donations and grants.
>
> Any guidance is appreciated.
>
> Thank you,
> Susan Paulsen
>
>
>
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