[Sigia-l] Amazon Search Inside the Book = 9% sales increase

Livia Labate liv at livlab.com
Mon Nov 3 10:55:26 EST 2003


"...a week after launching the new service, Amazon reported that sales for
full-text searchable books outpaced books without the feature by 9 percent.
Dozens of new publishers had also contacted Amazon to discuss joining the
program. Searchers who might find full-text retrieval pulling up too many
hits can still use the power searching mode to restrict searching to titles,
authors, subjects, dates, etc."

    "Search Inside the Book": Full-Text on Amazon
    http://www.infotoday.com/newsbreaks/nb031103-1.shtml


And if you thought only the music industry was like that...

"...Upon testing the new feature, staff from the Authors Guild managed to
print out "108 consecutive pages from a bestselling book," though they
admitted the process, though "quite simple" was "a bit inconvenient". A week
later, the Authors Guild reported that Amazon had disabled the print
function on the new feature..."



Livia Labate
liv at livlab.com | http://livlab.com | http://aifia.org




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