[Sigia-l] card sorting: dealing with multiple placements

[Derek R]

Sean Lawerence wrote:
>| So who would you recommend?

The answer to that question is -- how serious are you? 

IBM, for instance, has their own testing laboratories and they are NOT
staffed by people claiming to be IAs.


>| I've seen design majors in this role most often
>| who think they are qualified because they read
>| a book on ethnography?

Again, how serious are you? 

Do you hire a database developer because they've read a book on database
development? Do you hire an IA because they've read the 'Polar Bear'
book?

Where are your priorities at (as a business)?

To what extent do you value the accuracy of the information
(research/testing) which informs all your end-user business decisions?