[Sigia-l] DUX2003: ONE WEEK TO GO, 75 SEATS LEFT!

Terry Swack terry at terryswack.com
Tue May 27 19:40:44 EDT 2003 

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ANNOUNCEMENT -- Join with collegues from all types of companies from 
all over the world:

Adobe Systems, Sun Microsystems, BBC News Interactive, Pixar, Int. 
Centre for Digital Content, Swim Studio, Carnegie Mellon, Bose, 
Elsevier Science, Design for Democracy, Rand McNally, Organic, WGBH, 
XEODesign, Nationwide Insurance, Google, Nokia Research Center, 
Viktoria Institute, IBM Japan AND SO MANY MORE....

ONE WEEK TO GO AND ONLY 75 SEATS LEFT!

NEW:
* Bring a friend to the opening plenary and reception! Tickets-- $30
Limited tickets available, purchase them when you pick up your 
registration package at the Palace Hotel.

* Can't come to DUX both days? Limited Day passes available.
If we do not sell out, a limited number of day passes will go on sale 
at the on-site registration desk starting at 12 noon Wednesday 4 June 
2003. Passes available on a first come first serve basis (cost is 50% 
of the normal registration price and includes the reception for the 
day you attend).

* Limited extra space made available for the 'Business and user 
experience' tutorial with Dr. Sara Beckman of the Haas Business 
School at UC Berkeley.
Three spaces have been added to Dr. Beckman's popular tutorial. To 
register for the tutorial, please use the FAX form on the web site 
(online registration for the tutorial is no longer possible).

DON'T FORGET: to get the conference discounted rate, call the Palace 
Hotel at 888-625-5144 and tell them you are attending DUX to get the 
discount rate! (The Palace is a Luxury Collection hotel).

Register now! http://www.dux2003.org

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DUX2003
Organized by ACM SIGCHI, ACM SIGGRAPH, and AIGA Experience Design
The Palace Hotel, San Francisco, CA  
5-7 June, 2003

Join an extraordinary and multidisciplinary group of top user 
experience designers for a weekend of insightful and inspiring 
discussion, reflection and debate!

DUX2003 is an exciting new conference-- the first one to look at the 
user experience of digital interactions from the key related fields 
of human-computer interaction, business and design. The bringing 
together of these communities and perspectives is being made possible 
by the first joint venture between ACM/SIGCHI, SIGGRAPH and the AIGA 
Experience Design community.

This conference will look at all facets of the product/service 
development lifecycle and at other organizational touch points that 
affect users' experiences. The results of the conference will 
contribute to the growing body of knowledge in the AIGA Experience 
Design Case Study Archive and the ACM Digital Library.

The conference program will feature prominent designers, business 
analysts, researchers, and educators via presentations and 
discussions of design cases, design practice, design research, 
invited plenary speakers and panelists.

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PLENARY SPEAKERS

Bill Buxton: As a designer, teacher and researcher concerned with 
human aspects of technology, Bill's work focuses on the use of 
technology to support design, filmmaking and music. He is an 
Associate Professor in the Department of CS at the U. of Toronto and 
was Chief Scientist of Alias|Wavefront, and its parent company SGI 
Inc.

Stephanie Yost Cameron: Stephanie is the general counsel and senior 
vice president, business & legal affairs, at NeoPets Inc., the 
top-rated "Gen Y" entertainment and media Internet website.  Ms. 
Cameron has lectured extensively on entertainment and new media 
topics, and is on the Advisory Board of the Children's Advertising 
Review Unit, a division of the Council of Better Business Bureaus 
that acts as the children's advertising industry's self-regulatory 
forum.

Mitch Kapor: As an entrepreneur, investor, social activist, and 
philanthropist, Mitch has been at the forefront of the information 
technology revolution for a generation.  He founded Lotus Development 
Corp., the Electronic Frontier Foundation and the Open Source
Applications Foundation. His 1990 Software Design Manifesto was one 
of the first clear articulations of the idea that making useful, 
usable, delightful software is a design problem, not an engineering 
problem.

Sara Little Turnbull:
A design advisor to corporate CEOs, national governments, and 
prestigious universities, 85-year-old Sara Little Turnbull has been a 
powerful and influential voice in strategic design development over 
the past six decades.  Trained in design and cultural anthropology, 
she is now director of the Process of Change, Innovation, and Design 
Laboratory of the Stanford University Graduate School of Business.

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DUX ADVANCE PROGRAM

The DUX 2003 program will feature accepted submissions of real-world 
design practices, research, and cases from around the globe, 
creatively combined in sessions moderated by leading design 
practitioners and theorists. You will leave with insights and best 
practices you can teach or apply on your next project.

-----------------------------
Thursday
* Tutorials
* Studio Tours (see below for more information)

Evening: Opening Plenary: Mitch Kapor & Bill Buxton; reception 
sponsored by BayCHI

-----------------------------
Friday
* DUX in Practice I, session chair: Mark Hurst
A diverse collection of stories about the experience of designing for 
user experiences
         - Kjeldskov, Designing the Handheld Maritime Communicator
         - Ayoob, A User-Centered Drowsy Driver Detection and Warning System
         - Paulos, Connexus: A Communal Interface
         - Brooke, From Ethnography to Design in a Vineyard
         - Brinck, Making an iMpact: Redesigning a Business School Web 
Site Around Performance Metrics

* Informing DUX, session chair: Hugh Dubberly
A focus on research and collaboration techniques that can effectively 
guide the design process
         - Makoski, Vacations or Groceries? Purchase Modeling and 
Loyalty Programs
         - Kankainen, UCPCD - User-Centreed Product Concept Design
         - Hertzfeldt, VasSol CANVAS
         - Pruitt, Personas: Practice and Theory
         - Baxley, Universal Model of a User Interface
         - Kjeldskov, A Context Aware Mobile System Supporting Use of 
Public Transportation
         - Zeni, Improving the Effectiveness of Election Workers in 
the Polling Place

* Changing User-to-Product Relationships, session chair: Lauralee Alben
Several looks at the role users' relationships to products can play 
in design and product success
         - Frost, Visualizing Health: Imagery in Diabetes Education
         - Heeter, Girls as Space Game Designers: Extreme Baseline Research
         - Oppenheimer, Beyond "Puree": Reinventing the Blender
         - Fogg, How Do Users Evaluate the Credibility of Web Sites?
         - Liszka, GMS: Preserving Multiple Expert Voices in 
Scientific Knowledge Management
         - Wood, The Development of Mobile Applications for Patient

* Panel: How far can design really go? moderator: Nico MacDonald
Recently, many within the field of design have worked hard to 
reposition the practice from its more traditional concerns with 
product form and behavior and towards an increasing engagement with 
designing for meaning, experience, and opportunity. As boundaries 
blur, new potential is created, but it also becomes difficult to 
properly locate the appropriate focus of design. Interests in 
emerging technologies and social responsibility add to the pressures 
on designers to think big while staying focused on those areas where 
designers can most distinctly add value. So what should designers 
concentrate on, and how do they know when they've overstepped their 
bounds? An invited panel of distinguished speakers from inside and 
outside the field of design discuss its limits.

Evening: Reception with 3D Web demos, sponsored by SIGGRAPH

-----------------------------
Saturday
* DUX in Practice II, session chair: Marissa Mayer
A second collection of stories about the experience of designing for 
user experiences
         - Hakanson, Capturing the Invisible: Designing Context Aware 
Photography
         - Kronthal, Customer Portal Research and Design
         - Gemperle, The Hug: a New Form for communication
         - Moore, Wells Fargo Online Banking Redesign
         - Holmquist, Designing Tomorrow's Smart Products - Experience 
with the Smart-Its Platform

* Dealing with Constraints, session chair: Jess McMullin
Addressing real world factors that impact and influence successful 
design for user experiences
         - Armitage, "And Another Thing: The Current Site is in German"
         - Ehrlich, More for Less: A Novel Hybrid Method to Maximize 
the Impact of Research
         - Stubblefield, The LIGA Traveler: The Use of Technical and 
Social Invariants in Software Design
         - Shade, Kawaii:  Adventures in a Parallel Universe
         - Armitage, Sprint: Agile Specifications in Shockwave & Flash

* Organizational/Business Issues, session chair: Paul Pangaro
Examining the role of user experience design in creating organizational change
         - Sato, Advancing a Customer-Centered Design Approach with a 
Proven Change
         - Gabrielli, Design Strategy as a Way of Creating Imaginable Futures
         - Heller, WebTop: Realities in Designing a Web-Application Platform
         - Bachman, Four Strategies for Promoting Common UI Guidelines 
within Adobe
         - Veen, Developing Best Practices for Distributed Networks of 
Sites-Heuristics, Design, and Politics

Closing Plenary: Sara Little Turnbull and Stephanie Cameron; 
reception sponsored by AIGA Experience Design and the Society of 
Technical Communicators

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STUDIO TOURS:
Thursday, June 5, 12-4 pm

DUX2003 is proud to present these Studio Tours to showcase the 
diversity of work going on in the Bay Area and to expose attendees to 
a variety of work environments, cultures, and methods. The Studio 
Tours will provide a stimulating way for colleagues to meet talented 
peers and learn about different design disciplines.

Studios will be offering examples of their work, short talks, and a 
chance to exchange ideas in an informal format. We have carefully 
selected the following studios to represent a variety of disciplines 
and approaches.
Each of them has been a pioneer in the field of user experience.
* Aaron Marcus and Associates   http://www.AMandA.com
* Adaptive Path   http://www.adaptivepath.com
* Hot Studio   http://www.hotstudio.com
* Liquid Agency (Small Pond Studios)   http://www.smallpondstudios.com
* Metadesign   http://www.metadesign.com
* Method   http://www.method.com
* Pentagram   http://www.pentagram.com
* Process 39   http://www.process39.com
* SBI (Razorfish)   http://www.razorfish.com
* SF MOMA    http://www.sfmoma.org

The Studio Tours have limited capacity. You will need to sign up for 
the studios of your choice on a first come, first served basis 
Thursday morning when you register for the conference. Please note 
that the Studio Tours are concurrent with the afternoon tutorial 
session.

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Register now! http://www.dux2003.org

Hotel: to get the conference discounted rate, call the Palace Hotel 
at 888-625-5144 and tell them you are attending DUX to get the 
discount rate! (The Palace is a Luxury Collection hotel).

Or book online:
http://www.starwood.com/luxury/meetings/attend_enter_code.html
Enter code: 2859

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The DUX Conference is made possible through our major sponsor:
******* ADOBE SYSTEMS *********

* our Friends of DUX sponsors:
   SUN Microsystems, BayCHI and AIGA Experience Design;
* and our organizing societies:
   ACM/SIGCHI, ACM/SIGGRAPH and AIGA Experience Design

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DUX2003 conference committee:

Richard Anderson
Jonathan Arnowitz
Alan Chalmers
Eugene Chen
Peter Merholz
Shel Perkins
Terry Swack
John Zapolski

-- 
. . .
Terry Swack
VP Customer Experience
Latis Networks, Inc.

303-642-4525 Direct
303-642-4501 Fax

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