[Sigia-l] E-business strategy / opportunity identification

[Mark Reuten]

I am currently in the process of describing/ defining a service offering to
help companies identify new e-business opportunities.

Have any of you been involved in this type of work and if so how did you go
about it?

Activities that I have identified so far include (in no particular order):
> Touch point analysis, to identify where and how a company (or business 
> unit) communicates/ interacts with customers, suppliers, employees etc
  >> identification of services provided
  >> identification of transactions related to services
  >> ranking of business improvement potential using criteria such as:
    >>> will it improve customer contact and service provision? 
    >>> will it reduce (transaction) cost?
    >>> is the transaction complex?
    >>> can the service/ transaction be electronically delivered?
    >>> etc....
> Research industry best practices
> Competitive analysis
> Target audience segmentation and insights
  >> focus groups
  >> field studies
> Product visualisation/ proof of concept
> SWOT (Strengths, Weaknesses, Opportunities, Threats)analysis

I will summarise responses back to the list.

Thanks in advance,

Mark