[Sigia-l] Case Study Format

[Listera]

"Andrea Tanzi" wrote:

> ...for potential clients to overview.

Reverse engineer it:

1)    forget about what everybody else does; focus on your own needs
2)    concentrate on the top 5 (at most) things you think you do/did well
3)    illustrate what, why and how you did them in the most concise way
4)    if you can't explain what you did and how in at most a graf or two,
try again and again
5)    always indicate why/how what you did can help a prospective client
6)    in presenting, isolate and highlight each example with enough space
around
7)    don't use tiny thumbnails and/or small screenshots
8)    concentrate on the single most goal that you have: selling yourself;
nothing else should get in the way
9)    don't provide too many details on each project; ask the prospective
client to contact you for more info, which is what you ultimately want
10)  if you are soliciting multiple levels of access (ie, C-level, PM-level,
etc) consider having slightly customized versions on different tracks
11)  don't be afraid of highlighting what may be an 'obvious' case; often
it's difficult to find people who do the obvious well enough
12)  if you're going to label yourself, do get permission from the
Definition Authority.

Ziya
Nullius in Verba