[Sigia-l] Flash Ads At The New York Times

[Boniface Lau]

> From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org]On
> Behalf Of Jared M. Spool
>  
[...]
> Thus, the birth of the Flash ads. They are far more costly to
> develop that animated banner ads or flat images, but they have
> increased in popularity because of their attention-grabbing
> qualities.

Like pop-up windows. But more and more publishers are abandoning the
pop-up windows because of their attention-grabbing qualities.


> 
> Thus, the war is born. People learn to ignore the new formats, 

What war? People with older browsers can install ad killers. People
with newer browsers can customize style sheets. Thus, those people do
not even have to "learn" to ignore any formats. They are not bothered
by ads (Flash or not). "What Flash?" they asked.


Boniface