[Sigia-l] Intranet strategies and fundamental assumptions - to portal or not to portal?

[Hilary Marsh]

I just skimmed an article on this topic, written by Jeff Lash, who I 
believe is on this list:

"Three approaches to Intranet strategy":
http://www.digital-web.com/columns/ianythinggoes/ianythinggoes_2003-03.shtml

In my experience from doing a 10-month intranet CM project, points 1 
and 2 are easy. It's points 3 and 4 that are the pain points, the 
amount of pain depending on the corporate culture. To a huge degree, 
people's willingness to change their behaviors and contribute to 
content management and knowledge management efforts depends on buy-in 
from the highest levels of the organization. From your brief 
description, it sounds like you'll have some challenges in these 
areas at your company.

--Hilary


At 11:06 AM -0500 3/13/03, Lamantia, Joseph C. wrote:
>My team is in the midst of strategizing and defining the scope of 
>our intranet redesign effort, and I thought I would invite comment 
>on our thinking by the rest of the list - while our major 
>assumptions and decisions are still malleable.
>
><snip> Ignoring the business-ese, this concept reflects (at least) 
>four broad assumptions:
>
>1 - knowledge sharing is an appropriate over-arching goal of an 
>intranet for a firm like this
>
>2 - portal style interfaces a la myMSN, myYahoo, etc., are, or can 
>be, effective for these purposes
>
>3 - it is possible to establish centralized tools to support points 
>1 + 2 in a tightly siloed and somewhat cranky cultural environment
>
>4 - employees will - or will be able to - access and contribute 
>high-qualilty reusable content within a system like the above
>
>These are broad *broad* issues, so I'm hoping that we might first 
>find out if any of us has taken on a task like this, and used a 
>similar approach, and then dive into some of the details?
>
>Many Thanks,
>Joe Lamantia

-- 
Hilary Marsh
president
content company inc
plan  *  create  *  manage
http://www.contentcompany.biz