[Sigia-l] The 3 Factors of I/A

[Eric Reiss]

Richard Dalton wrote:
- Similarity of Content (group things based on their attributes, "put
apples with apples")
- User Tasks (group things based on how they're used, "put dip &
salsa with the chips")
- Business Goals (group things to influence a user, "put candy & 
magazines near the checkouts")

Hmm. A little too much "group" and not enough "select" and "identify"
for my tastes.

Organizations often have a lot of content that shouldn't be allowed
to waste valuable cyberspace. And just as often, the IA can spot
content that needs to be created if the site is to become usable,
enjoyable, trustworthy, etc. Meeting business goals takes a lot more
than just persuasion marketing as you seem to be suggesting.

Best regards,
Eric Reiss

www.e-reiss.com
copenhagen, denmark