[Sigia-l] Client's web worldview [was CMS and IA]

[Jon Hanna]

> Following on from Peter's comments, three things that I
> have noticed while working a CMS.
> * Separating out where a piece of content (content object)
> is placed or published to from the object itself, so it can
> live in many places or platforms. Therefore not creating a
> "an article for the Music web site", but an article that is
> about music and can be published in many places like the
> Music web site, a Going Out section of a site or to
> interactive TV.

Hmm. I've resisted the urge to either say "we do that" or else defend our
not doing something so far in this thread, but in this case I'm lead to
another question. We do indeed have this notion of content objects being
separated from a given use, however it's something that clients and
prospective clients don't seem to "get".

No big loss for us as a company, we can facilitate the other way of doing
things, so we can still get the sale, but as a developer of the system I
find it a bit annoying personally that this way of thinking isn't much used.

So the question is, what is the best way to get clients' worldview of the
web away from the rather static "sites with articles" view? Or should one
bother if the client is happy as things are? Or is that for their IA
consultant to do while we just build their software? :)