[Sigia-l] Findability (classification and search)

[Jay Linden]

Listera wrote:

 > "Jay Linden" wrote:
 >
 >
 >> I don't think that was contextualization.  I think it was an
 >> underwear ad.
 >>
 >
 > Are you implying that ads are not contextualized?


Nope, and that's a fair question, if a somewhat sideways bend in the 
thread.

I think it's safe to suggest the linkage to "clean underwear" had 
nothing to do with the specifics on the page that contained the link 
(other than that the page was an Amazon.com page containing the site's 
basic interface).  We all got that link, regardless of whether the site 
recognized us or of what default or custom product content it displayed 
elsewhere on the page.

The context was one of the users' known or presumed recognition of the 
site's conventions.  The "users" were a group of all, not a subset.  The 
purpose, I would reckon, was to place the promotion in a place where 
people normally look for contextual links, rather than to establish a 
real context between the users who purchase books and those who wear 
clean underwear.  I won't go there so don't try me <grin>.


-- 

Jay Linden                                    Cambridge, Ontario, Canada
e-business Advisor, IBM Global Services                 jeigh at rogers.com
These onions are MINE and not those of my EMPLOYER.
Wait, that should be OPINIONS. I have no idea whose onions these are.