[Sigia-l] Findability (classification and search)

[Listera]

"Gerry McGovern" wrote:

> I went to Iomega wanting a free driver, but I really needed QuikSync. I
> just didn't know I needed it, because I didn't know it existed. This
> example illustrates where information architecture (IA) can become a very
> effective tool of marketing.
> 
> I believe that a core objective of IA is to place content in context. IA
> should help answer the question: What is this piece of content related to?

So you're saying that you find Amazon's contextualization whereby if you
look for a book you also get to see what kind of underwear people are buying
useful? Effective?

Best,

Ziya