[Sigia-l] Findability

Derek R derek at derekrogerson.com
Sun Jan 26 13:31:58 EST 2003


	 
>| They want people to quickly find and buy
>| They want staff...more productive.

Gerry, nobody's saying you can't live a shallow life and believe for
every information request there *must* be a product sale. 

Nobody's saying you can't treat your staff like 'clogs-in-the-wheel' and
show only concern for the 'system' and not for the 'person.'

Have you ever considered regarding humans as something more than
*commodity,* Gerry? By the year 2020, the greatest disabling phenomenon
for the health of the human race will be depression.

Do you ever wonder why, Gerry? 



>| ecommerce websites are eliminating 
>| search, and depending solely on a clear  
>| classification/categorization structure

The 'findability specialist' has got everything so hardwired to
everything else with such overblown intensity that *nothing* is uniquely
itself anymore and 'search' doesn't work. It is all lies now -- and
'positioning.'

Gerry's Solution: draconian measures like categories. When the game is
'fixed' you always know the outcome! No chance of any 'accidents of
perplexity' in there! 

Did I mention by the year 2020, the greatest disabling phenomenon for
the health of the human race will be depression. 

Do you ever wonder why, Gerry?

Do you?
	 
	 
	 
	 
	 




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