[Sigia-l] "Buy your way to the top of the job-seeker pile"

Derek R derek at derekrogerson.com
Mon Jan 20 12:06:48 EST 2003


	 
>| It has come to this: [...]
>|   
>| Getting to the Top of an Internet Search -->
>| http://www.nytimes.com/2003/01/20/technology/20NECO.html


Yes. Ironically, the 'Age of Findability' makes real Information
Architecture obsolete. It is not too hard to figure out what order to
present things in a pay-for-placement model. 

It is unfortunate most IAs are on the 'payroll' with 'findability,' so
to speak, and hold no concern for the actual content they claim to be
architecting. They only wish to be 'found' (i.e. to make 'the sale') and
to revel in their pre-made world of 'reified' objects.
	 
	 
	 
	 




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