[Sigia-l] Edward Tufte

[Karl Fast]

> Of course he doesn't see the value of testing. He parades around
> antique books and sample that represent lifetimes of experience and
> testing.... Book publishing may not go through so many tests, but
> magazine publishing *loves* focus groups and market testing. Again,
> out of his core element.

So it sounds like you agree with George: his work is good, but his
academic roots have made him unaware of some practical issues that
arise in the real world of publishing.

Sorry if I'm putting words in anyone's mouth.

--karl