[Sigia-l] Research and Search Results

[Jared M. Spool]

[Boy, I'm probably going to regret this...]

At 05:27 PM 2/13/2003 -0500, Derek R wrote:
> >| Your conclusion that "if you want to make money,
> >| you'll do it with search and not categories"
> >| flies-in-the-face of these [UIE] results
>
>Jared's study was of *task* completion -- not sales or revenue
>generation. You are not even aware of the UIE results, are you?

Just to clarify the record, most of the tests that our search results come 
from are e-commerce studies using our compelled-shopping technique 
(http://www.uie.com/csa.htm). With this technique the tasks *are* sales 
tasks, where users show for products they've decided they need to purchase 
and we've verified that the products are available on the site.

Jared


Jared M. Spool
User Interface Engineering
http://www.uie.com    jspool at uie.com

Don't miss User Interface 7 West, March 23-27, Burlingame, CA. 
http://www.uiconf.com