[Sigia-l] ROI/Value of Search Engine Design - Resources?

[Boniface Lau]

> From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org]On
> Behalf Of lisa colvin
>  
> > I take that with a big grain of salt. For example, the UIE report
> > at:
> >    
> > http://www.uie.com/Articles/why_amazon_succeeds.htm
> > 
> > criticizes Amazon's search capability on electronic products. But
> > the cited example "DVD player" worked much better than what the
> > report suggested.
> 
> Did it work better before or *after* the report came out?

It doesn't matter.

The UIE report argued that search engines do not work well for
non-uniquely-identified content. But when I tried to verify its
supporting case by repeating the mentioned query, the result failed to
support the argument.

Instead of dismissing the argument right then and there, I emailed
Jared Spool telling him what I got from issuing the query. But I did
not receive Spool's reply.

When an argument's supporting case cannot be repeated later, the
argument's validity is questionable. 

When the person making a questionable argument did not respond to
email about failing support case, it is only logical to take his
argument with a huge grain of salt.


Boniface