[Sigia-l] Trust and Design

[Eric Scheid]

On 3/2/03 3:55 AM, "Peter Morville" <morville at semanticstudios.com> wrote:
> I could swear I saw a study in the past couple of months that suggested
> layout and design play a major role in influencing a user's willingness
> to trust information online...but now I can't find it anywhere.  Ring
> any bells for anyone?

Two reports from ConsumerWebWatch:

[1] A Matter of Trust: What Users Want From Web Sites
http://www.consumerwebwatch.org/news/3_abstract.htm

[2] How Consumers and Experts Rate Credibility on the Web
http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL
_abstract.htm