[Sigia-l] "Usability Professionals Must Disappear"

[kipp lynch]

Some guru somewhere says "a good interface should be invisible" and
everyone out there starts chanting the mantra. How about the business
model should be invisible to the user and so should the software; seems
just as true and just as meaningless. It was a silly enough sound bite
for an interface, but it is even more ridiculous when applied to
usability professionals. Go back and apply the same reasoning to rest of
the groups "the developers should be invisible"; "the business analysts
should disappear"; "the sales people should disappear" (maybe that one
is true); "the marketing people should disappear". We should just serve
the company and get our jobs done. Just need that group of universal
soldiers who can do anything and everything and all will be well. In
this era of specialization it just doesn't work that way, nor should it.

Mark and many others are correct when the say stop the whining and get
on with it. This "what do we call ourselves" nonsense has to end and
Tog's Interaction Architect is no solution. But please, don't start
chanting "usability professionals must disappear," unless that means
everyone can just fade into the background and do their jobs (what ever
that may be).

--kipp

-----Original Message-----
From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org] On Behalf
Of Listera
Sent: Saturday, August 09, 2003 1:37 AM
To: 'sigia-l at asis.org'
Subject: [Sigia-l] "Usability Professionals Must Disappear"

Instead of singing "me me meeee" about their job title (and, for that
matter, their peculiar UX-centered research methods), usability
professionals should disappear - like any good interface - and just
serve
the company and the various groups inside it.

Good Experience - Usability Professionals Must Disappear
<http://www.goodexperience.com/columns/03/0808.disappear.html>

Ziya
Nullius in Verba 


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