[Sigia-l] next NYC UPA meeting 5/20

[Ilise Benun, (201) 653-0783]

NYC Usability Professionals Association
presents
Creating and Using Personas to Guide the Ford.com Redesign
with Dai Pham and Janiece Greene of Razorfish.

Razorfish will present a case study demonstrating how three well-defined
shopping personas and scenarios were used to guide the second site redesign
for Ford.com

When: Tues., May 20, 2003
Networking/Registration: 6:00pm (refreshments served)
Presentation: 7:15 pm to 8:30pm (includes Q&A)

Location: Midtown Executive Club
40 W. 45th Street (between 5th and 6th Avenue)

Cost: $10 for NYC-UPA members, $20 for non-members, $5 for full-time
students (payable at the door)

Please RSVP to rsvp at nycupa.org
More info here: http://www.nycupa.org/events.html
Questions: 201-653-0783

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Ilise Benun
author of Self Promotion Online
www.selfpromotiononline.com