[Sigia-l] Next NUPA NYC meeting 4/22

[Ilise Benun, (201) 653-0783]

NYC Usability Professionals' Association presents:
How graphic design makes a web site user-friendly (or not)

Ilise Benun (http://www.artofselfpromotion.com) will present case studies of
web sites from her new book, "Designing Web Sites for Every Audience," that
demonstrate how design and functionality can work together to create sites
that work as good as they look.  Sites are categorized according to user
type -- from shoppers and fun-seekers, to business browsers and
connection-seekers -- and include WSJ.com, Smithandhawken.com, Berlitz.com
and Nerve.com. You can read a book excerpt at
http://www.junecreative.com/news/dwfea.html

Date: April 22, 2003
Time: Registration: 6:00pm to 6:30pm (refreshments served)
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm
Location: McGraw-Hill, 1221 Avenue of the Americas (at 48th Street) Room 205
Cost: $10 for NYC-UPA members, $20 for non-members, $5 for full-time
students (payable at the door)

Speaker bio:
Ilise Benun is the author of Designing Web Sites for Every Audience (HOW
Design Books, 2003) and Self-Promotion Online (HOW Design Books, 2001). She
has written many articles about online marketing and published The Art of
Self Promotion, a quarterly newsletter of nuts 'n bolts for manageable
marketing, for 10 years.
Through her Marketing Mentor program, she works closely with individuals and
small business owners to teach them how to fit online and offline marketing
into their day-to-day lives. And she has conducted marketing workshops for
many trade groups, such as the NAWBO, NJAWBO, Graphic Artists Guild, AIGA,
Fox River Valley (WI) Ad Club, the Family Business Council, Baruch College's
Entrepreneurial Summit and the HOW Design Conference

***********************************
Ilise Benun
Sign up for my Quick Online Marketing Tips here:
http://www.artofselfpromotion.com/tips.html

(201) 653-0783
(201) 222-2494 fax
http://www.artofselfpromotion.com