[Sigia-l] On Evangelism, and How it Affects Enterprise

[Derek R]

Evangelism will allow your company to discover and acquire continuity --
so that it sees no obstacle and is stimulated to seek the means to lead
itself toward enterprise-wide goals.

Much more powerful than a mission-statement, acting like a
consumer-brand, evangelism is akin to alignment (direction) --
antithetical to 'correction' or 'administration.'

Evangelism is a 'measure to safeguard contributions' so that groups and
individuals within your enterprise, and with whom your company does
business, have the 'right knowledge' to orient and nurture themselves --
to remind them that they, and their processes, are genuine and capable.

Evangelism is about keeping the crosshairs 'safely on-target' -- or
making the target 'easy-to-see' and comprehensible -- so that no effort
is required to hit your mark.

To 'actively monitor' the status of culture, language, and communication
sharing within your enterprise is to provide 'work-flow insurance'
(fundamental unity) so that construction and execution of
enterprise-wide goals are maintained, and remain obstacle-free.

This 'ethnographic activity,' or direct observation, minimizes
dependence on self-reporting and self-definition -- innumerable separate
things -- instead taking holistic views of the enterprise to reveal
emergent over-all direction (holistic-definition necessitates
holistic-cultivation).

This evangelical approach provides your company with the time and
ability to 'react to itself' in a way which promotes
'certainty-of-arrival,' (attention to purpose), without altering common
order.

To identity language and communication differences within your company
is to remove confusion (fear) and provide congruence (confidence) so
that relationships (business) may flourish.